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Centre for digital excellence
and innovative sustainable technologies

The Centre for Digital Excellence and Innovative Sustainable Technologies (DOIT Centre) at the UP Faculty of Tourism Studies – Turistica is an open environment for collaboration in developing, testing and demonstrating solutions to real-world challenges in tourism. It brings together students, researchers, tourism businesses, public institutions, destinations, technology providers and other interested partners.

You can approach DOIT with an idea, question or problem. Together, we will identify what is worth researching, developing or testing, as well as which expertise, methods, facilities and technologies can help us achieve this.

The DOIT Centre represents the next stage of development and a systematic expansion of the previous sTOUdio Turistica project, which laid the foundations for our structured approach to integrating innovation, digitalisation and sustainable tourism development.

Five pillars of our work

The educational pillar of the DOIT Centre connects study with research, experimentation and the solving of real-world challenges in tourism. Through laboratory exercises, project assignments and other forms of practical work, students use the Centre’s expertise, methods, facilities and technologies. External partners can also participate in educational activities by contributing real-world challenges and working with students and teaching staff to test potential solutions.

The research pillar supports studies, analyses and experiments aimed at improving our understanding of the challenges and opportunities in tourism. The Centre brings together researchers, students and external partners who can collaborate on formulating research questions, conducting measurements, collecting and analysing data, and testing solutions. The Centre’s expertise, methods and equipment can provide a foundation for joint research projects, funding applications and research support for external partners.

The development pillar focuses on transforming ideas and real-world problems into solutions that can be tested in practice. In collaboration with students, researchers and external partners, we develop concepts, prototypes and new ways of applying existing technologies in tourism. The focus is not on technology itself, but on its meaningful application to support more innovative, digital and sustainable tourism.

The demonstration pillar enables solutions and technologies to be showcased, tested and evaluated in real-world tourism contexts. Working alongside students and researchers, external partners can assess their usability, gather user feedback and identify opportunities for improvement or new applications. Demonstration thus becomes an integral part of the solution’s further development.

The DOIT Centre’s coworking space is currently under development and will provide an open environment for project collaboration, individual and group work, and connections between people with diverse expertise and experience. It will be available to students, researchers and external partners seeking to develop ideas, collaborate on projects or connect with the Centre’s team and users. A separate entrance will also allow access outside the Faculty’s regular opening hours.

Upcoming events

All events →
  1. 15.
    Oct
    Plac priložnosti
    15. OctNo registration needed11.00-12.00

    Plac priložnosti: Discover Careers at the Employer

    DOIT Center open day for primary school pupils: discover the profession of a tourism researcher and work with modern technologies. 15 Oct 2026.

    LecturePupils
    Coworking · 15 spots

Have an idea or a challenge?
Write to us.

At the centre we work with companies, tourism destinations, researchers and more.

AddressUniversity of Primorska, UP FTŠ Turistica, Obala 11a, 6320 Portorož
Spaceslaboratory and coworking, up to 8 people (coworking soon)
Let's collaborate