Centre for digital excellence
and innovative sustainable technologies
The Centre for Digital Excellence and Innovative Sustainable Technologies (DOIT Centre) at the UP Faculty of Tourism Studies – Turistica is an open environment for collaboration in developing, testing and demonstrating solutions to real-world challenges in tourism. It brings together students, researchers, tourism businesses, public institutions, destinations, technology providers and other interested partners.
You can approach DOIT with an idea, question or problem. Together, we will identify what is worth researching, developing or testing, as well as which expertise, methods, facilities and technologies can help us achieve this.
The DOIT Centre represents the next stage of development and a systematic expansion of the previous sTOUdio Turistica project, which laid the foundations for our structured approach to integrating innovation, digitalisation and sustainable tourism development.
Five pillars of our work
The educational pillar of the DOIT Centre connects study with research, experimentation and the solving of real-world challenges in tourism. Through laboratory exercises, project assignments and other forms of practical work, students use the Centre’s expertise, methods, facilities and technologies. External partners can also participate in educational activities by contributing real-world challenges and working with students and teaching staff to test potential solutions.
The research pillar supports studies, analyses and experiments aimed at improving our understanding of the challenges and opportunities in tourism. The Centre brings together researchers, students and external partners who can collaborate on formulating research questions, conducting measurements, collecting and analysing data, and testing solutions. The Centre’s expertise, methods and equipment can provide a foundation for joint research projects, funding applications and research support for external partners.
The development pillar focuses on transforming ideas and real-world problems into solutions that can be tested in practice. In collaboration with students, researchers and external partners, we develop concepts, prototypes and new ways of applying existing technologies in tourism. The focus is not on technology itself, but on its meaningful application to support more innovative, digital and sustainable tourism.
The demonstration pillar enables solutions and technologies to be showcased, tested and evaluated in real-world tourism contexts. Working alongside students and researchers, external partners can assess their usability, gather user feedback and identify opportunities for improvement or new applications. Demonstration thus becomes an integral part of the solution’s further development.
The DOIT Centre’s coworking space is currently under development and will provide an open environment for project collaboration, individual and group work, and connections between people with diverse expertise and experience. It will be available to students, researchers and external partners seeking to develop ideas, collaborate on projects or connect with the Centre’s team and users. A separate entrance will also allow access outside the Faculty’s regular opening hours.
Upcoming events
All events →- 15.Oct
15. OctNo registration needed11.00-12.00Plac priložnosti: Discover Careers at the Employer
DOIT Center open day for primary school pupils: discover the profession of a tourism researcher and work with modern technologies. 15 Oct 2026.
LecturePupilsCoworking · 15 spots
Spaces
Both spaces →
Laboratory
The laboratory is the DOIT Centre’s primary experimental space, where ideas and solutions are researched, measured, prototyped, tested and demonstrated.
More about the laboratory →Up to 8 people · accessible during faculty opening hours by prior booking

Coworking
The DOIT Centre’s coworking space (currently under development) will provide an open environment for developing ideas, working on projects, meeting and connecting students, researchers and external partners.
More about the coworking →Up to 8 people · all-day access · in preparation
Equipment
All equipment →
Consensys GSR by Shimmer
Skin conductance (SC) measurement for psychophysiological research.
Details →
VR headset - Meta Quest 3
Virtual reality (VR) headsets. They are used for testing and demonstrating VR experiences, as well as for educational purposes.
Details →
XGRIDS PortalCam
A handheld 3D scanner equipped with LiDAR and cameras captures indoor and outdoor spaces and uses 3D Gaussian Splatting technology to transform them into photorealistic 3D models.
Details →Have an idea or a challenge?
Write to us.
At the centre we work with companies, tourism destinations, researchers and more.


