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DOIT | Turistica Academy

Turistica Academy

Knowledge. Quality. Development.

The Turistica Academy connects the knowledge, research and experience of the UP Faculty of Tourism Studies – Turistica with the real needs of tourism businesses and destinations. It offers short, practice-oriented training to develop professional and entrepreneurial competences in tourism, programmes tailored to the client, and micro-credentials of the University of Primorska.

Our training is intended for companies, tourism organisations, development agencies and other organisations that wish to build the knowledge of their employees, members or other target groups.

What we offer

01

Professional training

Short, practice-oriented training for employees, managers, entrepreneurs and people starting out in tourism, delivered on request for closed groups.

02

Tailored programmes

Choose a single course or a combination of several, or let us design a programme around your needs. Before the training we can carry out a needs assessment or interviews; afterwards we can track its effects and prepare recommendations.

03

Micro-credentials

More demanding, structured programmes that Turistica delivers within the University of Primorska and that lead to a micro-credential. Enrolment follows the University’s procedures.

Turistica micro-credentials →

Choose a course

Here is a selection of the Turistica Academy’s short courses. The list is not final – we add new topics in line with the needs of the tourism industry, destinations and other clients.

Service quality6 hours

Designing an internal service quality system in a hotel

How to set up your own service quality system in a hotel – from standard operating procedures to training, monitoring and evaluation.

About this programme →
Taught by: Prof. Dr. Maja Uran MaravićFor: hotel and department directors and managers
Service quality4–6 hours

Guest care – guestology in the restaurant

How to deliver restaurant services through the guest’s eyes – from first contact and booking to the table, the menu and staff attitude.

About this programme →
Taught by: Prof. Dr. Maja Uran MaravićFor: front-line staff, food and beverage managers
Service quality4–6 hours

Guest care – guestology at the front desk

How to deliver front desk and accommodation services through the guest’s eyes – from booking and check-in to the room, shared spaces and check-out.

About this programme →
Taught by: Prof. Dr. Maja Uran MaravićFor: front-line staff, accommodation managers
Pricing4 hours

Pricing a new tourism offer

How to set the price of a new tourism offer with care – based on costs, competition and the value customers recognise.

About this programme →
Taught by: Dr. Helena Nemec RudežFor: start-up founders, newcomers
Pricing4 hours

Pricing and communicating value in tourism

How to present your price so that customers recognise the value of your offer – for providers already operating in tourism.

About this programme →
Taught by: Dr. Helena Nemec RudežFor: owners and managers of SMEs, sales and marketing

How the training is delivered

We deliver training on request for closed groups. You can choose a single course from those presented or a combination of several.

Micro-credentials

Micro-credentials are accredited programmes of the University of Primorska. They differ from the Academy’s short courses in scope and in that the knowledge gained is certified by the University with a micro-credential. Details, entry requirements and enrolment are on the University’s website.

Open for enrolment 2026/27

Registering and Obtaining Permits for Public Events

Details and enrolment at the University of Primorska →

Open for enrolment 2026/27

Sustainability Coordinator in Tourism

Details and enrolment at the University of Primorska →

Pricing and Price Communication in Tourism

Related Academy courses: Pricing

Details at the University of Primorska →

Stakeholder Collaboration in Destinations

Details at the University of Primorska →

Looking for training for your team?

Tell us which course interests you or what you need, and we will prepare an offer or a tailored programme.