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Development and consulting

The DOIT Centre helps businesses, destinations and public institutions make development decisions in tourism. We prepare strategies and action plans, develop quality systems and new tourism products, and carry out the research on which these decisions are based.

We draw on the expertise of the staff at UP FTŠ Turistica and the faculty’s long experience with development projects, strategies, research, quality systems and expert groundwork for the tourism sector.

What we do

Tourism development strategies and action plans

For destinations, municipalities and regions: from situation analysis to a plan of measures.

Strategy updates and evaluations

We assess what an existing strategy achieves and bring it up to date.

Strategies for specific areas and tourism products

A strategy for a particular area of tourism or a tourism product.

Quality systems and service standards

An in-house quality system: standard operating procedures, training, monitoring and rewards.

New tourism products and experiences

From an idea to an offer tested with guests.

Demand and satisfaction research

Research into tourism demand and the satisfaction of guests, residents and other stakeholders.

Expert analyses and development studies

Expert groundwork for development decisions.

Facilitation of strategic and development workshops

We facilitate workshops where stakeholders shape goals and measures together.

How we work with you

We can connect every stage into a whole. For a hotel, for example, we can combine a guest satisfaction survey, the design of a quality system, staff training at the Turistica Academy and the monitoring of improvements.

01

Needs analysis

Together we define the starting point, challenges and goals.

02

Developing the solution

We prepare a strategy, a quality system or a new offer.

03

Training

We train your staff at the Turistica Academy.

04

Implementation

We help put the solution into everyday practice.

05

Evaluating the effects

We monitor improvements and suggest next steps.

Selected references

A selection of development and consulting work by UP FTŠ Turistica for businesses, destinations and public institutions.

Turistica project2025–2026

Evaluation of the strategy and action plan for tourism development in the Soča Valley to 2030

Evaluation of the existing strategy, analysis of progress towards strategic goals and preparation of new development and implementation measures in destination management, tourism products, mobility, quality, sustainability and competitiveness.

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Client: Soča Valley Tourist Board
Expert reference2025–2026

Bled destination development strategy to 2045

A comprehensive analysis of tourism development, identification of strategic development challenges, and preparation of a long-term development vision, strategic goals, development guidelines and measures for the competitive and sustainable development of the destination.

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Client: Bled Tourist Board
Turistica project2018

Action plan for the development and marketing of Slovenian gastronomy

Analysis and identification of the development potential of gastronomic tourism in Slovenia, definition of development and marketing guidelines and priority areas of action, and concrete measures to raise the quality and international profile of Slovenian gastronomy.

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Client: Slovenian Tourist Board
Turistica project2015–2017

Targeted research project – Programme for the comprehensive promotion of quality in tourism

A research and development project analysing the current state of quality in Slovenian tourism, reviewing development opportunities and preparing expert groundwork and recommendations for the comprehensive promotion of quality in tourism products and services.

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Client: Slovenian Research Agency and Ministry of the Economy (commissioning bodies and funders)
Expert reference2006

Hotel service quality system

Development of a methodology for designing internal quality systems in hotels, focusing on standardised service delivery, standard operating procedures, staff training, quality monitoring and the systematic improvement of service processes.

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Client: Ministry of the Economy, Directorate for Tourism
Turistica project2005–2006

Development plan and guidelines for Slovenian tourism 2007–2011

Preparation of the national tourism development strategy, including an analysis of the current situation, a vision and development goals, strategic guidelines, and policies for marketing, quality, research and development. The project also involved coordinating the strategy document with various institutions and stakeholders.

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Client: Ministry of the Economy, Directorate for Tourism

Need a strategy, research or a quality system?

Describe your challenge – we will suggest an approach and prepare an offer.